Copywriter, editor

I’m a

&

Content writer

interested in all things storytelling & humanising brands.


MISSION

Compelling copy is all about connection. I help brands and businesses better connect with their audiences, using the power of the written word.

Blending strategy with innovation, I deliver on-brand content and creative direction.


CONTACT

toriwilsoncreative@gmail.com
+316 2947 3082
LinkedIn


SPECIALITIES

  • Storytelling is the key to connection. Allow me to help you tell your story or share a core message.

    From thought leadership articles and editorial to media releases and blogs — I cover just about any form when it comes to words. With a background in journalism and marketing, I blend critical thinking with creative flair to engage audiences, authentically.

    • Feature articles

    • Thought leadership and opinion pieces (ghost writing included)

    • Reports & white papers

    • Blogs

    • Media releases

  • Compelling copy is all about connection. Give me a brief and I will bring it to life, with your brand voice.

    • Brand copywriting style guide

    • Marketing collateral

    • Paid advertising (print & digital)

    • Media kit

  • I'll take your copy and make it better.

    Any piece of copy should be seen by a second pair of eyes before it's released to the world. Whether you have a rough draft in need of personality or completed content requiring a final polish, I'll ensure your copy is on-brand and flowing smoothly.

    • Structural editing: analysing the clarity of your message and reworking the flow for an improved narrative.

    • Copyediting: assessing your copy line-by-line to check for grammar, tone, style, and consistency in language and messaging.

    • Proofreading: a final look under the microscope to ensure paragraph spacing, indention, choice of fonts and sizes are consistent and copy is free of typos.

  • Are you keen to connect with an audience through content but unsure of where to begin? Do you have a deck of marketing materials in mind but need guidance on the best structure for your brand? Reach out and I will give you a hand.

  • Ensuring projects run smoothly and the creative elements all align is a passion of mine.

    I specialise in managing creative projects involving copy/design and with a background in print, know the meaning of a deadline.